![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/468a083c-58eb-42c6-9586-1e19dd0fc8df_rw_3840.png?h=15023e47e46c76e90b3bff29dcce6905)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/7b0d7797-3db5-4a9c-9583-8288c9314bd1_rw_3840.jpg?h=b8425387b7172f61d202f8d4bad33f5d)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/dc4f7e06-b8cf-4f1b-8543-7a9c76a4f7ba_rw_3840.jpg?h=66eba605d50965c2442a7e8cfde433b3)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/ff4b2c51-a9c2-488b-ae31-d7aa3ced0792_rw_3840.jpg?h=3d87ab017bcd2d73f8dece67fae5a519)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/b952f332-876a-49c3-a8b9-00197fc780ff_rw_3840.jpg?h=82c870b813215068a9d90540b840f933)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/5ef5d358-091c-456e-b671-b36efa46fa6d_rw_3840.jpg?h=6598ff6584663dba59b53c3137c1c4be)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/063936e2-9298-4543-8a96-facb52f8dcaf_rw_1920.png?h=a2b18955e922b9f318320461b8e89b80)
If you build it, they will come...?
![UX Questionnaire](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/14e0ea6a-7c8c-4f14-a78c-6be784900a9b_rw_1920.png?h=7a219a533070afef1f41b20f8a804b60)
UX Questionnaire
![Business Model Canvas](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/57ed7475-040b-4ef0-b6ac-9b82f79ea455_rw_3840.png?h=63ef1178a212ac98cdd9b806d80801e9)
Business Model Canvas
![Competitive Analysis](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/ec63fa7e-4d46-4848-85e5-a68183865f06_rw_3840.png?h=caa7c33faeb32ab4a404f37533d073fe)
Competitive Analysis
![Data About Users](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/070f3ed4-afbd-40e7-a508-d7ce344cebda_rw_3840.jpg?h=870fa799c2973af2ffc059f56225dd40)
Data About Users
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/466aea23-f4c7-4708-aa31-ac9f64de6d67_rw_1920.jpg?h=9d59c2876af8f1294d1f35ac173d578f)
User Insights
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/e28eb92a-3c27-4c48-a8a8-0d6f6186046b_rw_3840.jpg?h=274718b8a2eebc247def16377ac8db61)
Survey Results
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/190e48cf-1961-4224-b64d-75b8555f11f4_rw_3840.jpg?h=fb7438a8808d33ce1e52dad2160a57b6)
![BEFORE](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/e6b6e9cd-a11d-4f8b-95d3-019ff127d0b0_rw_3840.png?h=b15ef0c07b7784e62ff203961d1052f1)
BEFORE
![AFTER](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/745ded49-9fa7-4245-b728-95fcd901142e_rw_3840.png?h=ef1fc444b6a42a328dd8e08e4f7be267)
AFTER
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/cfe0dfb2-a10b-4b6d-901b-ee346d02db57_rw_3840.jpg?h=a1344659e9d36fbda191900a37a9d461)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/a7bad24b-40d8-40ff-b942-978472366a3b_rw_3840.jpg?h=23cb17fdcbac10e0e1b7a7a52a1f7c49)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/c7a26ff2-dfe2-4495-87d3-c5f7bdd2bf2e_rw_3840.jpg?h=29f0b2b4faff43e4bbde81ce70ca4895)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/31964779-1550-4ee2-9e3a-4fca19c257c9_rw_3840.jpg?h=5b6c6827beceaaffd2eec0f1f0c92652)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/c78109e5-02fd-46d4-95c7-8cdcacad7fd4_rw_3840.jpg?h=ae8eb6f033acfb64fe7972aee2d794f8)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/58bba2be-b4bb-419b-ae91-c3ada23f7ee3_rw_1920.jpeg?h=5eab0756045cab51334bd49d4fbaf4aa)
User Testing
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/21dfff6a-a548-47ee-b7d3-21b622eca23e_rw_1920.png?h=409ccaa5a94bf3838987c1a13be32cf3)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/5b81d18c-b1c7-4345-8f06-acca6c263f87_rw_3840.jpg?h=9eb3933937fff79bd704fe51e5ccbe4d)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/c5aea0c5-495d-4f46-91bb-cd0f9757cc3e_rw_1920.png?h=bc80e8e74259012df143ad5365a30065)
Yet, our retention numbers needed to improve. This triggered the question about if we were reaching our target market.
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/fabd4c77-229b-4557-b5f6-1a13d9b99485_rw_1920.png?h=fe2f9f5c761acae4f8a585eec45c82c2)
Our traffic was drastically improved by tweaking Google Ads settings.
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/dadf6ad0-e555-48f3-8d53-1c1d7d4c6c93_rw_1920.png?h=f0697c8b9c43c69921b1177e927bee52)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/dc9a4f02-6d26-44bc-aa44-5de98d19a643_rw_1920.png?h=135b3d631d18feec166160d946c4827b)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/0e8b227e-8553-4343-8ae0-91c6f374e626_rw_3840.jpg?h=b3e28e486a890539e464a0f140a64417)
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/6bc9c551-3c76-4186-aa45-23a2e9af390e_rw_1920.jpg?h=e401b002446a02716c008ef78d445ca5)
Business strategy
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/ef41a19c-c4c6-46e0-b719-78da0db33ecc_rw_1920.jpg?h=e5ecce128438c540711f7755ee9f73ab)
We made an official Product Hunt launch! Our campaign was featured on Product Hunt's Instagram!
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/99719af3-874c-4fd0-91a2-2f32711cbdd5_rw_1920.jpg?h=aacd52e5cac74238eeaad06b74857ddc)
For our strategic partnership with https://www.dimensions.guide/, we designed a landing page for their site. It proved to be a successful target market fit with users coming from D.G. creating an account 35% of the time.
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/4ed65f19-8dbe-43f7-8109-e98377121ed4_rw_3840.jpg?h=829a5273dafe10b57850510642114fd8)
Our mood board competition generated dozens of entries from users.
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/478ec7a8-4bca-48f9-bb1f-6d6c53e85c7f_rw_600.gif?h=d8cbd777c534e14d53dac814cb3fdafe)
For our social media channels we created engaging, informative content to showcase prsnt.
![](https://cdn.myportfolio.com/7f180bc2802f756973c69697da72f28d/b58a9bf1-2dec-4f52-b16d-8bdbf1004bc9_rw_3840.png?h=5caf09d3405e2b89d1fbfbec209ea002)